MY WORK
RESEARCH & DATA
A&C Plastics
Our big idea was to make A&C Plastics the go-to destination for all plastic-related needs, enhancing brand awareness and website accessibility for B2B and B2C audiences. I contributed as a graphic designer, creating infographics for the final deck, and also served as the
head of web design.
Superbird
The challenge was to maximize efficiency and traffic to the Superbird website. The big idea was to explore user flow on other websites, allowing the team to discover alternative ways to boost traffic. My tasks included conducting concise user flow research and creating
the final deck.
Tinder
The challenge was to increase brand affinity among 18-19 year olds for Tinder. The big idea was to create a campaign that imbued Tinder with an emotional purpose, connecting the brand truth with consumer insights. My tasks involved graphic design and creating illustrations for the infographics in the final deck. Additionally, I was responsible for the
pre-production and production of
commercial shoots.